The Importance Of Marketing Communication Marketing Essay.
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Marketing communication objectives are long-term goals where marketing campaigns are intended to drive up the value of your brand over time. In contrast to sales promotions, which are short-term inducements to buy, communication goals succeed when you persuade customers through consistent reinforcement that your brand has benefits they want or need.
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Integrated Marketing Communication Creating awareness for a company or product is the biggest challenge managers face. There exist many options to communicate this message to customers in the market; they include: personal selling, media advertising, direct mails and, most recently, web marketing has been added to the marketing mix.
Integrated marketing communication is an important part of a company's overall marketing strategy. The goal of an integrated marketing communication strategy is to ensure that all communications remain consistent and convey the company's message in a way that adheres to its values, image and goals. Ensuring an integrated marketing strategy is often the responsibility of the chief marketing.
Relationship of Creative Advertisement and Integrated Marketing Communication. Introduction This study is about advertising and marketing communication. According to Phillip Kotler (2003, p. 564), marketing communication is associated with giving out facts about a product or service in the way that people will eventually be persuaded to buy or.
Communication Theory 1.0 INTRODUCTION. Communication can be described as the verbal or non-verbal interaction between two or more individuals, with the purpose of exchanging information and to create and share meaning. The communication process is a complex one, requiring an understanding of numerous elements. Digital media brings both new opportunities and challenges but the core.